| Why Develop an Online Payment Strategy? |
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The processing of payments is no longer a commodity issue, it is strategic. Tactical decisions do not stand the test of time and decisions with respect to payment processing need to be long term. Today, there are many elements that will influence the direction a business will take when deciding what they will sell and how and with whom it will process payments. No longer do businesses sell via single channels accepting one or two forms of payment – businesses are selling to people across the world via multiple channels. In addition they may up-sell many goods and services from both their own inventory and those of other providers. In order to reach new customers and increase sales, businesses must offer their customers the opportunity to pay in the way most convenient for them. The risks, costs and implications of these payment methods may be significant and in some cases tie up much needed capital. On top of this there are more partners to deal with, more players and service companies emerging on the market place, compliance issues, reporting and reconciliation requirements, all in a multi-currency environment where service and reliability are crucial. You need a strategy for your payment processing. |